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| The Oprah Phenomenon | 
 enlarge | Creators: Jennifer Harris, Elwood Watson
Publisher: University Press of Kentucky
Category: Book
List Price: $40.00
Buy Used: $27.20
You Save: $12.80 (32%)
Avg. Customer Rating:  1 reviews
Sales Rank: 298936
Media: Hardcover
Number Of Items: 1
Pages: 312
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.3 x 1.1
ISBN: 0813124263
Dewey Decimal Number: 791.45028092
EAN: 9780813124261
ASIN: 0813124263
Publication Date: March 16, 2007
Availability: Usually ships in 1-2 business days
Condition: tear on dust jacket
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| Editorial Reviews:
Product Description
Her image is iconic. Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. "Oprah" is no longer just a name; it has become a brand representing Winfrey's own style of self-actualizing individualism. The cultural and economic power that Winfrey wields merits critical evaluation. The contributors to "The Oprah Phenomenon" examine the origins of her influential image and its substantial impact on politics, entertainment, and popular opinion. At the root of Winfrey's message to her vast audience is the assertion that anyone can be successful regardless of their past or upbringing. The contributors scrutinize this message. What does this success entail? Is the motivation for "self-actualization," in fact, really the hope of replicating Winfrey's purchasing power? Is it just the ability to buy the products she recommends and to heed the advice of people she admires, or is it truly a lifestyle change that is beneficial on a more spiritual level? "The Oprah Phenomenon" explores these and many other difficult questions about Winfrey's media empire to understand its influence on American consciousness.
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| Customer Reviews:
Terrific Collection July 10, 2007
12 out of 13 found this review helpful
There are several books about Oprah on the market but for an intellecutally engaged reader this volume is among the very best. The Oprah Phenomenon is a terrific collection of well crafted essays covering a range of topics. The book includes essays on Oprah and race (including the appeal of Oprah to white women), Oprah and femininity (including Black femininity) and Oprah and literacy (including what her television work has done for America), to name a few. I teach courses sociology courses on topics including gender and pop culture and can easily see this book being used in such courses, as a vehicle to address a range of social issues. The book also would serve the general reader, interested in the Oprah Phenomenon.
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