| 
A Key West Bed and Breakfast....
Boasting an incomparable location at the midpoint of Duval Street, The Tropical Inn is a quiet and private island compound. You might walk down Key West's most famous promenade a hundred times and not notice this romantic hideaway, tucked unassumingly away just steps from all the bustle and excitement |
|
|
| Everyday Public Relations for Lawyers: A No Nonsense Strategic PR Guide | 
 enlarge | Author: Gina Furia Rubel
Creators: Jennifer Batchelor, Pat Achilles
Publisher: Furia Rubel Communications, Inc.
Category: Book
List Price: $24.95
Buy New: $16.90
You Save: $8.05 (32%)
Avg. Customer Rating:  5 reviews
Sales Rank: 1127803
Media: Perfect Paperback
Edition: 1st
Pages: 164
Shipping Weight (lbs): 0.2
Dimensions (in): 8.8 x 5.9 x 0.2
ISBN: 0980171903
EAN: 9780980171907
ASIN: 0980171903
Publication Date: December 18, 2007
Availability: Usually ships in 1-2 business days
Condition: New book. good deal !. Sent within 24 hours
|
| Editorial Reviews:
Product Description
Attorneys can no longer ignore the power of public relations and marketing. This straight forward and practical guide covers everything that seasoned, new lawyers, and law school students alike need to know about promoting themselves, their law firms and their practices. Everyday Public Relations for Lawyers provides hands-on advice on all aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the Internet, including Web 2.0. From GoogleMaps(tm) and Craigslist(tm), to wikis and blogging, this book has it all. Start your PR journey by walking through the strategic planning process. Learn how to establish ethical and measurable public relations goals and objectives, define how you want to be perceived, identify your key messages, and determine your target audiences. Once the basics of your plan are in place, learn how to put the media to work for you, how to plan for and manage media interviews and how to write media-savvy articles, opinion-editorials (op-eds), FAQs, tip sheets, newsletters and more. Find out how to land and leverage speaking engagements, how to plan and manage special events, and how to apply for and create awards for positive publicity. Part II of the book provides details and examples for all the tools you need to make your public relations successful including press releases, media photos, backgrounders, letters to the editor, Q&As, fact sheets, calendar listings, media advisories, press kits and conferences, measurement tools, tactics and techniques. Everyday Public Relations for lawyers is a must read.
|
| Customer Reviews:
You must read this book! April 24, 2008
'This book must be in the hands of every attorney who wants to grow their book of business. Whether you have been practicing for a few months or a few decades, you will learn practical advice in this book you can implement immeadiately. As a productivity expert I recommend this book to every attorney client I have because I know it will help them. Gina has a no-nonsense, easy to implement approach. You must buy and read this book.
Neen James Communications
Gina's book is a must read April 24, 2008
As a former reporter, I can tell you that Gina is one of the few PR people who really gets it!!! While this book is written for lawyers, it's a must read for anyone who wants to improve their public image and understand how to make public relations work for them.
Years of experience in one easy-to-read book April 24, 2008
Gina has condensed her years of public relations experience into a systematic, step-by-step approach that would benefit any lawyer who interacts with the public, the media and other lawyers.
Practical PR advice that can be used daily! April 23, 2008
"Everyday Public Relations for Lawyers is filled with practical PR strategies, models, and success tips that will enhance your professional image and improve communications with the media, your community and your clients."
-Priscilla Y. Huff, Author of Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods.
Attorney's Need To Read February 5, 2008
After reading her book, you realize that it's not that hard to publicize your practice. This is a must read for all attorney's!
|
|
|
Powered by Our Keywest | |
